Apollo Jewelry began with a love story.
A love between two people, a love for Santorini, and a shared passion for exceptional jewelry craftsmanship.
In August 1983, on the magical Greek island of Santorini, Yiannis Psomas, a 26-year-old Greek jeweler already experienced in the trade, met Karin Steiner, a 22-year-old Austrian graduate in economics and business, who was visiting the island on holiday. What began as a chance meeting soon became a lifelong partnership.
In 1985, driven by their shared vision and dedication, they opened their first small jewelry store in Santorini. Over the years, Apollo Jewelry grew into three boutique stores, offering a carefully curated selection of high-quality jewelry—ranging from modern designs to classic, traditional Greek and Byzantine handmade pieces in gold and silver.
From the very beginning, their work has been guided by strong values:
hard work, honesty, respect, trust, reliability, responsibility, and truly personal customer service.
Today, with over 35 years of experience, Apollo Jewelry has proudly served thousands of satisfied customers from all over the world, each with unique tastes, styles, and stories.
A Family Business
Apollo Jewelry is a family-owned business, working closely with small artisan workshops throughout Greece. We see it as both a privilege and a responsibility to preserve, represent, and cultivate a meaningful part of the world’s artistic and cultural heritage.
By maintaining high ethical standards in our relationships with partners, employees, and customers, Apollo Jewelry has become one of the most respected jewelry names in Santorini and Greece.
Yiannis, Karin, and their daughter Alexandra now continue this journey together:
“With the opening of our new store in Santorini, Fira—on the famous Ipapantis Street, also known as Gold Street—we are proud to also welcome our customers to our online shop. Our goal is to offer the same personal guidance, care, and trust, allowing you to shop comfortably from your home while enjoying high-quality jewelry at fair prices.”
About Jewelry
Jewelry enhances beauty, but it also tells a story. It symbolizes identity, power, protection, and self-expression, and for many cultures, it carries deep emotional and traditional meaning.
One of the most enduring symbols in Greek jewelry is the “evil eye”, still worn today as a lucky charm believed to offer protection against negative energy.
The History of Greek Jewelry
Despite centuries of challenges—foreign occupations, internal struggles, and changing economic conditions—the Greek people have always continued to create jewelry.
In ancient Greece, jewelry symbolized power, wealth, social status, devotion to the gods, and was often believed to protect against evil spirits.
The Mycenaean civilization (1600–1100 BC) marked a significant rise in jewelry craftsmanship. Gold became the primary decorative material, alongside silver, bronze, and other alloys. Artisans skillfully created rings, necklaces, earrings, bracelets, pendants, and even thigh bands, adorned with floral motifs, human figures, and intricate engravings.
Many pieces were inlaid with pearls and precious stones such as emerald, garnet, carnelian, agate, sardonyx, chalcedony, and rock crystal. Some women even had jewelry sewn directly into their garments.
Through the use of molds and delicate gold leaf techniques, Greek artisans produced masterpieces that are still admired and preserved today. Although influenced by ancient civilizations such as Egypt and Mesopotamia over 5,000 years ago, Greek jewelry maintained a distinct and timeless identity that continues to inspire modern designs.
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